"At Applaws, we believe that making pet food matters. It’s all we do. We believe and trust in the goodness of a food that starts with the highest quality ingredients. We call it natural simplicity- nothing artificial is added or hidden, no colours, flavours or preservatives – just the reassurance of ingredients that are sourced with the highest ethical standards.
Applaws has been creating natural cat and dog food for 10 years. As a small, independent company we have created a number of “world firsts” that we’re extremely proud to say have challenged the perceptions of pet food around the world."